A visit to Samsung’s massive new semiconductor hub
Original reporting by MIT Technology Review

Samsung's Pyeongtaek semiconductor complex is a sprawling manufacturing hub in South Korea, critical to the global supply of advanced memory chips that power artificial intelligence. Driven by the insatiable demand from generative AI models, which rely on powerful GPUs coupled with specialized memory, this massive site is undergoing an unprecedented expansion. Three fabrication plants already operate around the clock, with a fourth nearing completion, and a fifth—a project once paused—now roaring back to life, its construction restarted to meet the surging AI-fueled need. This colossal undertaking, covering an an area about the size of New York City's Central Park, is a testament to the urgency of the AI era, where memory chips are the unsung heroes of computational power.
The AI Imperative
Deep within this bustling industrial city, thousands of construction workers, like safety officer Choi Hye-rin, navigate a high-stakes environment where safety banners hang alongside signs of relentless progress. Their sweat and labor are propelling Samsung's strategic imperative: to reclaim its leadership in the high-bandwidth memory market. For years, the company watched domestic rivals pull ahead in this crucial sector, which supplies the foundational components for Nvidia's AI accelerators. Now, with demand for memory chips projected to surge through 2028, Pyeongtaek stands as Samsung’s monumental effort to reassert its dominance and ensure the essential flow of AI innovation.
The bustling construction at Samsung’s Pyeongtaek complex is more than just a corporate expansion; it stands as a tangible manifestation of generative AI’s voracious appetite for processing power. This immense undertaking underscores Samsung’s aggressive strategy to reclaim its leadership in high-bandwidth memory (HBM), a linchpin component for the AI accelerators powering modern large language models. The swift recommencement of construction following a brief lull in memory demand vividly illustrates the sudden, powerful resurgence driven by the AI boom, demonstrating the industry’s agility and the critical role of these specialized chips. Pyeongtaek, therefore, represents not merely a capital investment, but a foundational pillar essential for the future trajectory of AI hardware.
Global AI Backbone
The sheer scale of Pyeongtaek, transforming an agrarian landscape into a sprawling techno-metropolis, reveals the monumental infrastructure investment required to fuel the AI revolution. Beyond Samsung’s immediate competitive ambitions, this colossal build-out carries profound implications for the global technology ecosystem. It signifies a deepening reliance on a concentrated network of nations and companies for the foundational components of advanced AI. The sustained and robust supply of chips from facilities like Pyeongtaek will be critical for maintaining the rapid pace of AI development, influencing everything from the expansion of hyperscale data centers to the accessibility of cutting-edge models. This continuous investment not only dictates market leadership within the semiconductor industry but also underpins national technological competitiveness and geopolitical stability. As the global economy increasingly integrates AI, the relentless activity in Pyeongtaek serves as a powerful reminder that the future of intelligent machines is being engineered, physically and at immense scale, in these vast industrial complexes.
Frequently asked questions
- What is Samsung building in Pyeongtaek, South Korea, and for what purpose?
- Samsung is constructing a vast semiconductor manufacturing complex in Pyeongtaek, South Korea, to produce specialized memory chips. This massive expansion, featuring multiple fabrication plants (fabs), aims to meet the soaring global demand driven by generative AI models and powerful GPUs. The project is a strategic effort to reclaim market leadership in high-bandwidth memory production.
- Why is demand for memory chips surging, particularly for Samsung's facilities?
- Demand for memory chips is surging primarily due to the rapid expansion of generative AI. These advanced AI models rely heavily on powerful GPUs, which require specialized, high-bandwidth memory chips. Samsung's Pyeongtaek complex is crucial for supplying these components, as the company seeks to capitalize on this AI-driven boom and establish its dominance in the competitive memory chip market.
- What are the working conditions like at Samsung's Pyeongtaek semiconductor complex?
- Working conditions at Samsung's Pyeongtaek complex involve large-scale construction with thousands of workers, including safety officers and heavy equipment operators. The environment is demanding, with long hours and strict safety protocols. However, it offers competitive wages. Workers are motivated by consistent employment prospects due to the ongoing AI-driven demand, ensuring sustained activity at the vast site.