You can get 4 of the newest AirTags for just $89 right now - here's why I recommend them
Original reporting by ZDNet

Apple AirTags are compact Bluetooth tracking devices designed to help iPhone users locate lost or misplaced items by leveraging Apple's global Find My network. The recently released second-generation AirTag builds upon its predecessor with significant enhancements, including improved precision finding over a larger area, a 50% louder built-in speaker with a new chime, and stronger UWB and Bluetooth chips. This advanced hardware ensures that items are easier to locate than ever before. Unlike traditional GPS trackers, AirTags operate by continuously pinging their location off nearby iPhones, effectively transforming the vast, worldwide network of Apple devices into a robust and dynamic tracking system. This unique approach provides remarkable accuracy and reach for locating lost possessions with ease.
Expanding Practical Applications
The utility of AirTags extends far beyond common valuables. While indispensable for tracking car keys, wallets, and bags, users are increasingly discovering creative applications, from affixing them to children's water bottles or wristbands in crowded venues to discreetly tucking them into luggage to monitor bags through transit. AirTags also incorporate features like temporary or permanent sharing with others and a critical privacy safeguard: they alert non-users, regardless of their phone type, if an unknown tracker is found moving with them. This article highlights a notable Fourth of July deal on the second-generation AirTag, a significant event given Apple's characteristic pricing strategy for its popular, newly released products. Such discounts are rare, making this offer a compelling opportunity for consumers to integrate Apple's reliable tracking technology into their daily lives.
The second-generation Apple AirTag, with its refined precision finding and expanded capabilities, represents more than an incremental upgrade in personal item tracking. Its formidable effectiveness is deeply rooted in the vast, decentralized Find My network, a testament to the unparalleled power of a ubiquitous installed user base. This interconnected web of Apple devices transforms everyday objects into trackable assets, offering unparalleled convenience for users seeking to safeguard their belongings, from keys and bags to even monitoring the location of children in crowded places. The robust performance of these new AirTags, underscored by their strong holiday weekend sales, solidifies their position as a leading solution in the crowded market of Bluetooth trackers, especially for those fully integrated into the Apple ecosystem. This symbiotic relationship between hardware and a vast, passive network creates a competitive moat few can match.
The Tracking Frontier
Beyond its immediate utility, the AirTag's continued evolution highlights a broader trend toward a hyper-connected world where nearly any physical object can acquire a persistent digital footprint. This ubiquitous tracking capability, while a profound boon for consumer convenience and peace of mind, inevitably amplifies ongoing conversations about privacy, data security, and the potential for misuse. The industry faces the complex challenge of balancing powerful location services with robust, proactive safeguards to prevent unauthorized tracking. The AirTag’s success and the underlying strength of its network are thus shaping expectations for future innovations in smart objects and the Internet of Things, signaling a future where passive location intelligence becomes increasingly central to personal security, logistics, and how we interact with our possessions in an ever-more connected world.
Frequently asked questions
- How do Apple AirTags locate lost items and what technology do they use?
- Apple AirTags use the extensive Find My network, leveraging millions of iPhones worldwide as nodes. Instead of GPS, AirTags emit a secure Bluetooth signal that nearby iPhones detect and relay to iCloud. This allows owners to view their AirTag's location on a map. Precision Finding, available on newer iPhones, also uses Ultra Wideband (UWB) technology to guide users directly to a nearby AirTag.
- What new features were introduced with the second-generation Apple AirTag model?
- The second-generation Apple AirTag features improved precision finding capabilities, extending the covered area for location tracking on compatible iPhones and Apple Watches. It also incorporates a 50% louder built-in speaker with a new chime, making it easier for users to audibly locate a nearby AirTag. These enhancements are powered by stronger UWB and Bluetooth chips.
- What are common and practical ways to use an Apple AirTag for tracking belongings?
- Apple AirTags are ideal for tracking personal belongings such as car keys, wallets, bags, and luggage during travel. They can help users quickly find items in large parking lots or crowded places. AirTags can also be temporarily or permanently shared, allowing multiple users to keep tabs on important shared items. They also alert non-users if an unknown AirTag is traveling with them.